In recent times, mobile apps have gained massive popularity among all sizes of business owners and have become another way of handling and tracking businesses.
As per Statista, 42% of small businesses use mobile apps to run their business. A few mobile app trends say that 37% of small businesses have apps for both iOS and Android devices, while 35% have only an Android app.
Mobile apps have become an integral part of our lives and are used in every industry to enhance the client experience, including bars, restaurants, flower shops, doctors, and other community-based services.
Crucial Reasons Why Mobile App for Business is Necessary:
You might have encountered many questions.“Do I need an app to run my business?”
Or
“Does having a mobile app help increase the traffic?”
And thoughts like “My business is small, so I do not need an app”, and many others.
So, we are going to discuss a few crucial reasons which will clear any such doubts and why mobile apps are every business’s need.
Builds Strong Brand:
You no longer need to rely on business cards, flyers, and banners to enhance your brand’s image or awareness. Now, mobile apps offer an amazing and the most convenient way to be aware of your brand. Also, mobile apps have a push notification feature that let customers stay more engaged with mobile apps. Such functionalities help companies stay in front of their customers with proper settings and customers. Having a strong brand image can help you attract new customers.
Enhanced Customer Connection:
Who does not like customers talking well about their brands?
Having a great client-customer relationship can change the game of your business in terms of popularity and revenue. An interactive app can provide a seamless experience and sustain reliability that can attract a lot of customers to your brand.
Also, it is seen that brands with mobile apps are considered to be the most trustworthy brands by customers and usually see more traffic on their websites.
Enhanced Return On Investment:
“Exceed your customer’s expectations. If you do, they’ll come back over and over.”
Developing mobile apps as per industry requirements, by keeping customers’ needs in mind can help you retain customers. Doing so can increase the number of downloads and increase revenue.
Research says that increasing retention by 5% can increase revenue by 25 to 95%. Offering great loyalty programs can grow and boost purchases. Also, you can reward discounts or free items to retain customers.
Data Mining:
“Data is the new fuel.”
Proper data analysis can tell the future of your business and help you grow in many ways. Data analysis can help you know where your marketing strategies are lacking and what needs to change. Also, it can help businesses blend data from the mobile app and other sources. Doing so can help them know their customer’s choices and preferences better.
Develop a Multichannel Approach:
A multichannel approach allows businesses to achieve more sales, drive traffic and integrate digital touchpoints. It let businesses provide smooth cross-device shopping, i.e., customers can browse and purchase products from any internet-connected device they want.
Minimize Costs:
Earlier billboards, posters, brochures, flyers, and newsletters were used to promote a brand, and businesses had to pay more money to agencies. But mobile apps help you eliminate the expenses that are involved in brand promotion and advertisements.
The industries that must have a mobile app for business
To improve your business operation, you need to have access to your products from various devices. It is a necessity of every business.
So, if you are planning or already have business in the following industries, you should consider creating the mobile app first.
Car Business: Car businesses can opt for mobile apps for rental, repair, and maintenance.
Travel and Tourism: Travel and Tourism businesses can develop apps for searching for hotels, resorts, ticket booking, and more.
Healthcare: Businesses involved in healthcare can develop mobile apps for consultations, medical appointments, calling a doctor, and more.
Delivery Services and Stores: Delivery Services and Stores businesses can develop apps for product catalogs, orders, and more.
Fitness and Beauty: Businesses related to fitness and beauty can opt for the apps like scheduling appointments, online registration, etc.
What are the disadvantages of not having a Mobile App in 2023?
Now that we have discussed the reasons behind the importance of a mobile app. But it is crucial to be aware of the downside of not having a Mobile App in today’s industry.Not having an app can be a huge hurdle in the growth of your business. It can make you lose the opportunity to gain new customers and also can keep you behind the competition. Not having an app can let you:
- Miss out on the abundant opportunities to enhance your customer reach.
- Most of your competitors will have a huge advantage over you.
- Missing a chance to stay live 24*7.
Having an app keeps you visible among your customers globally and keeps you connected with them. While not having an app that encourages or excites your customers about your product keeps you away from potential customers and growth.
Final Words:
Now that you have learned a lot about the benefits or disadvantages of a mobile app for business, what should be the next step?
The next step is to plan and develop a mobile app for your business. And, if you already have, it is time to check whether the app has the potential to beat your competition or not.
But, it can be hard for businesses to know what kind of app they want, so they should consider taking the help of professionals.
Professionals help you understand your business need and develop the exact app that can drive you toward success.
So, if you are looking to develop the best, most interactive, innovative, and cost-effective mobile app for your business, we are here for you.
We at ToXSL Technologies, our expert team of developers, develop and deliver the best customized mobile app and have helped many businesses grow globally.
